The story behind the Nuva Pigments

The focus at NUVA Colors is clear: they provide permanent makeup products that are both safe for the end-user and effective for the artist. As a leader in the permanent makeup pigment space, they take pride in creating products that fuel the growing popularity of the PMU industry around the world. Their approach to ingredients mirrors our commitment to safety – Nuva pigments avoid using anything that could potentially harm skin, and everything they produce is 100% vegan and cruelty-free.